Industry Leaders - Exposure

Industry Leaders - Exposure Industry Leaders Leading London PR Agency Exposure Raoul Shah founded Exposure in 1993, and its instinctive feel for art, culture and youth in its PR, product placement, marketing and branding campaigns, has attracted a client list that includes Nike, Coca-Cola, Dr. Martens, Uniqlo, Converse, Levi’s and Netflix, to name but a few.“In our digital age where access is so easy, consumers understand much better exactly what a brand stands for.”Headed by joint CEOs Shah and Tim Bourne, Exposure  has some particularly notable campaigns, including the launches of Netflix in 2012 (in the UK); and of Ali Hewson’s ‘Edun’, the first fashion brand that sourced production in African factories to create sustainable trade opportunities.The company’s mission statement is ‘Making brands culturally relevant since 1993’, and the Exposure business has headquarters in London, New York and Tokyo, with a staff of 168, and fee incomes in 2016 of some $18.75m.It is a huge achievement for a business that started as a one-man brand when, in 19 93, Shah left his previous job as the marketing manager with the Pepe Jeans Group in London to pursue his own business vision. Shah is a classic networker (and was so long before that term became fashionable) and this, combined with his immaculate taste in fashion, has seen him become a touchstone of lifestyle culture as much as a communications professional.Early in 2020, it was clear that Shah’s focus on cultural relevance is undimmed when he commented on the debate following Starbucks CEO Howard Schultz’s pledge to hire 10,000 refugees, and other large companies took a political stance either opposed to or in support of, Brexit and/or Donald Trump.“Today, consumers want brands they admire to speak out. In our digital age where access is so easy, consumers understand much better exactly what a brand stands for,” Shah said.“The expectation, therefore, is for brands to stand up and be counted and to reflect what their consumers are thinking,” he concluded.For further in formation about the agency, visit the Exposure  website here.